A retail space’s lighting acts as a stage setter, establishing a mood that complements your brand’s personality and the goods you offer. This is how you can accomplish that:
The colour of the light, expressed in Kelvins (K), is crucial in determining mood. A cosy and welcoming feeling is created by warm, yellowish light (between 2700K and 3000K), which is ideal for boutiques and private places. To create a more sterile, high-energy atmosphere, tech or modern establishments frequently utilise cooler, bluish light (3500K to 5000K).
Brightness and Intensity: Depending on the type of retail environment, the brightness level should be suitable. While food businesses need bright, uniform lighting for visibility and safety, high-end jewellery stores frequently use dim lighting to convey a feeling of exclusivity.