ATIS Foods, London

Several people set up a modern shop interior for ATIS Foods in London, with ladders, glass display cases, and exposed pipes on the ceiling. Bright lights illuminate the space.
The image shows the word atis in bold, black lowercase letters on a white background, reminiscent of the minimalist branding style often seen at ATIS Foods locations in London.

Project Details

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Excite Technology is pleased to announce the successful completion of a background music installation at the new ATIS Foods site on Baker Street, London. The system was designed, supplied, and installed by our team to support both the customer experience and the day-to-day operational needs of a busy hospitality environment.

Project Complete – ATIS Foods, Baker Street, London

This project builds on a seven-year working relationship with ATIS Foods, during which we have delivered consistent, brand-aligned audio solutions across multiple locations. As ATIS continues to expand, our role has been to ensure that each new site benefits from a reliable, scalable sound system that integrates seamlessly into the space without visual distraction.

Modern restaurant counter with metal surfaces, drink coolers, and empty food stations. Digital menu boards and an Order Here sign are visible above the counter. The setting appears clean and ready for service, reflecting the contemporary style found in many London eateries such as ATIS Foods.
Several people set up a modern shop interior for ATIS Foods in London, with ladders, glass display cases, and exposed pipes on the ceiling. Bright lights illuminate the space.

System Design and Installation

The system was designed by Gareth from Excite Technology, with installation carried out by our in-house engineers, Carl and Daniel. The brief focused on achieving clear, evenly distributed background music while maintaining a clean and discreet aesthetic that complements the restaurant’s modern interior design.

Careful speaker placement and system tuning ensure consistent coverage throughout the space, avoiding hotspots or dead zones. The result is a balanced sound environment that feels natural and unobtrusive, allowing customers to relax and converse comfortably while still benefiting from a curated musical backdrop.

Music Content & Licensing

Through our 15-year strategic partnership with Startle Music, the system delivers fully licensed, professionally curated music content. This ensures compliance, consistency, and freshness without adding any operational burden to site teams. Playlists are managed centrally, allowing ATIS to maintain brand cohesion across locations while adapting to different times of day and trading patterns.

Enhancing the Hospitality Experience

Music plays a strategic role in hospitality settings. At ATIS Foods, the background music helps establish a calm, welcoming atmosphere that aligns with the brand’s values, while also supporting staff morale during peak service periods. A well-designed audio environment can reduce perceived noise, improve comfort levels, and contribute to a more positive overall experience for both customers and employees.

A network server rack with several switches, routers, and devices connected by yellow, red, and black Ethernet cables in a well-lit room at the ATIS Foods office in London.
A close-up of a server rack with network equipment, an amplifier labelled Cloud, and a small computer with USB and HDMI ports, surrounded by various cables—captured at the London office of ATIS Foods.

A Scalable Solution for Growing Brands

This installation reflects Excite Audio Visual’s approach to hospitality audio: simple, robust, and scalable systems designed to grow with the business. Whether supporting a single site or a multi-location rollout, our solutions are built to be reliable, easy to manage, and future-proof.

If you are opening a new venue or upgrading an existing space, we can advise on how the right audio system can make a measurable difference.

Find out more about our restaurant and bar audio solutions:

https://exciteav.co.uk/av-solutions-london/for-restaurants/

Modern office ceiling with exposed ducts, cables, and industrial light fittings, reminiscent of contemporary workspaces in London. Glass doors below reflect the lights, and a neon sign reading otis is visible through the window. A yellow ladder stands to the right, hinting at recent updates for ATIS Foods’ vibrant environment.
The image shows the word atis in bold, black lowercase letters on a white background, reminiscent of the minimalist branding style often seen at ATIS Foods locations in London.