Buttermarket, Ipswich

People walk and gather outside a modern shopping centre with shops like Cosy Club, Pure Gym, Wagamama, and a cinema called Empire. The area is sunny with clear skies and some greenery visible above, while sleek presentation systems inside the complex enhance the experience for visitors and retailers alike.
The words ON BRAND appear, with ON in black and BRAND in green. Black signal waves radiate from the O in ON, suggesting broadcasting or communication.

Project Details

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Multi-zoned Background Music System installation to create a relaxed environment within the shopping mall public areas.

The centre was lacking a vibrant atmosphere, therefore in late 2021 Excite Technology were employed by OnBrand to supply and install a full BGM system.

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Enhancing the Shopping Experience: A Vibrant Audio Transformation at Buttermarket, Ipswich

The works carried out by Excite Technology included was the second fix, commissioning & handover to the client. When the project came about, we worked closely with the builders & electrician’s during the re-fit, as the electricians were pulling in all first fix cableling for us.

This Audio BGM consisted of four zones with 100v line speakers, local volume control remotes & a tannoy microphone to ensure levels are correct within the centre for the audio playback, centre message and mic announcements.

A shopping centre interior with an empty escalator, bright shop signs including PREZ and COSY CLUB, and modern lighting on both floors.
A bright indoor shopping centre corridor with recessed lighting and white pillars. To the left are shopfronts for Ninja Tag Active and a To Let space. In the distance, signs for Empire Cinemas and Superbowl UK are visible above shopfronts.

As the centre had high ceilings, we opted for a TOA Electronics audio system for head end control and the speakers we chose were also TOA cabinet speakers, mounted high up within the walkways. Each zone had around 10-20 speakers in each zone and the coverage was perfect for the audio playback.

The client was hoping to achieve a more upbeat environment within the centre and that’s what we delivered.

Since the installation we have had positive feedback from OnBrand that the centre is more vibrant than ever, and the music system has been a great investment.

A white wall-mounted speaker is attached to a light grey wall just below a dark ceiling. The speaker is angled downward and secured with a metal bracket.
A white wall-mounted speaker with a metal bracket is attached to a plain light grey wall. The speaker grille is silver, and a small square logo is visible on the front.

Our client OnBrand Audio who supply the music libraries and messaging systems said…

“Working with Excite Technology to deliver audio system solutions into shopping centres has always been professional, on time and the equipment they spec is always up to industry standards for such retail environments. To be able to offer the full audio system solution with the aid of Excite Technology gives our clients a fantastic one-stop shop solution.”

Modern shopping centre with large glass windows, curved white façade, and visible shop signs such as PureGym, Wagamama, and Byron. Evening light; trees branch into the frame above.