Domino’s Pizza, Hunstanton

Bright, modern takeaway counter with a Hello Hunstanton Collect Here sign. A worker cleans near the door, kitchen equipment and a Domino’s Pizza delivery van outside are visible. Natural light comes in from the entrance.
Domino’s Pizza logo featuring a red and blue domino tile above the words Domino’s Pizza in bold blue letters on a light grey background.

Project Details

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Excite Technology has recently completed a new background music and audio installation at Domino’s Pizza in Hunstanton. The project was delivered by our in-house engineering team, providing a practical and brand-consistent audio solution tailored to a busy quick-service restaurant environment.Excite Technology has recently completed a new background music and audio installation at Domino’s Pizza in Hunstanton. The project was delivered by our in-house engineering team, providing a practical and brand-consistent audio solution tailored to a busy quick-service restaurant environment.

A wall in Hunstanton with large text reading LOVE AT FIRST BITE, featuring a bite mark taken out of the word BITE, and Domino’s Pizza fizzy drink bottles visible on the lower right.

Project Complete – Domino’s Pizza, Hunstanton

This installation continues our long-standing relationship with Domino’s, built over more than eight years of supporting sites across the UK with reliable, easy-to-manage audio systems that perform well in real-world retail conditions.

Project Overview

Working in partnership with Domino’s Pizza and Startle Music, we designed and installed a two-zone audio system to support both the customer-facing areas and back-of-house spaces. The system was specified to balance customer experience with staff needs, ensuring clarity, control, and consistency throughout the site.

A hand is holding a black electronic device with a barcode label above a piece of equipment with vent holes, surrounded by various cables and a red electrical socket in the background—reminiscent of the organised chaos behind the scenes at Domino’s Pizza during a busy pizza delivery night in Hunstanton.

Why Background Music Matters in QSR Environments

Well-designed background music plays a significant role in quick-service restaurants. For Domino’s, the key benefits include improved staff retention and a more positive in-store atmosphere.

Music helps create a better experience at collection points where customers may be waiting for their orders, reducing perceived waiting time and improving overall comfort. In larger dine-in locations, background music contributes to a more welcoming environment, encouraging customers to stay longer and return more frequently.

From our experience delivering audio systems across Domino’s sites nationwide, the right music solution consistently supports staff morale and enhances the customer journey.

Project Team

  • Installation: Carl and Jack
  • Design and project coordination: Gareth and Lisa
Ceiling with lights and sprinklers above a wall that repeatedly says DAILY FRESH DOUGH in white letters, with some letters highlighted in red to spell HEY vertically—a signature design element often seen at Domino’s Pizza locations, including the one in Hunstanton, where you can enjoy quick and convenient pizza delivery.
A commercial kitchen ceiling with recessed lights and speakers, a cardboard box on the counter—ready for pizza delivery—two wall-mounted monitors, and white tiled walls create the busy atmosphere of Domino’s Pizza in Hunstanton.

What Was Delivered

The completed installation includes a fully zoned audio setup, allowing independent control of music levels in front-of-house and staff areas. Discreet, colour-matched ceiling speakers were selected to blend seamlessly into the interior, maintaining a clean and professional appearance.

Simple local volume control enables straightforward day-to-day operation by site staff, while a dedicated Startle Music player provides fully licensed, professionally curated playlists. Music content is refreshed monthly, ensuring variety and consistency without requiring any ongoing management from the store team.

A black amplifier with dials is on the top shelf in a white cupboard, reminiscent of the clear organisation you’d expect behind the counter at Domino’s Pizza in Hunstanton. Below, a network switch with several connected Ethernet cables sits on the second shelf. The cupboard door is open.

Music Content & Licensing

Through our partnership with Startle Music, the system delivers compliant, fully licensed background music suitable for commercial use. Centralised playlist management ensures brand alignment across Domino’s locations, while allowing music to suit different trading periods and service patterns throughout the day.

Ongoing Support

We are proud to continue supporting Domino’s Pizza with reliable, brand-aligned audio systems designed to work day in, day out in high-turnover retail environments.

Find out more about our restaurant and quick-service audio solutions:
https://exciteav.co.uk/av-solutions-london/for-restaurants/

Domino’s Pizza Hunstanton:
https://www.dominos.co.uk/pizza-near-me/hunstanton/48-westgate

Domino’s Pizza logo featuring a red and blue domino tile above the words Domino’s Pizza in bold blue letters on a light grey background.